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FEATURES
Artificial Intelligence
Automate content strategy
Conduct content gap-analysis
Flexibility
Automate content strategy that matches your audience interests
Using state-of-the-art topic modeling algorithms, Addy digs through significant volumes of audience content to uncover their top-of-mind topics, key phrases and entities. Addy also takes it a step further and identifies content highly relevant to each topic so that you can quickly establish topic context.
Conduct content gap-analysis like a wizard
Identifying gaps between your content and audience’s interests is time consuming. Even more so when comparing against your competitor’s content.Using simple and intuitive visualizations, Addy provides the ultimate flexibility to help you with gap analyses activities. You can select any combination of competitors, your content or your audience for comparison by using any of the several charts that Addy provides.
Uncover trending audience interests
Stay ahead of the curve by spotting trends of what your audience cares about. Addy continuously refreshes your audience model with current social and web data. Through filters, Addy gives you the flexibility to slice-n-dice across time periods and topics to give you an in-depth understanding of how audience interests are evolving over time.
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